It all began in April 1998, when Netflix started renting out DVD’s by mail. The ‘all you can eat subscription’ that Netflix offers, lets you watch your favorite shows anywhere and at any time you want. They started with renting boxed products through a mail service nationally (in the US) and shifted to delivering on-demand entertainment catering to diverse needs globally. Netflix is an inspirational example of a company that successfully shifted their business model multiple times and grew exponentially because of that. Netflixing has become synonymous to binge-watching. And when you think about binge-watching series and movies you think of……right: Netflix. When you think about colored sticky notes, you think Post-it. When you think about searching online, you think Google.
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